the technique, an essential element
The technical part is a fundamental element necessary to create a website readable by search engines.
While SEO is often divided into on-page and off-page SEO, technical SEO lies behind both, forming the basis for success.
Good technical SEO allows search engines to discover, crawl and index your web page.
Technical SEO does not involve changing the content of your site, but rather optimizing its infrastructure.
The goal of technical SEO is to create a website structure that works in harmony with the content that is placed on it, in order to increase the amount of organic traffic that the website receives.
Mobile SEO ergonomics
As we mentioned, technical SEO and user experience work hand in hand.
More than half of all internet traffic now comes from mobile devices, so your website must be optimized for these visitors. Technical referencing can play an important role in this regard.
Implementing a responsive design for your website is not only the most aesthetically pleasing to the user, but also the easiest to use, and the option that search engines love.
SEO structure of the site
It is essential to create a site structure that is easy to navigate, both for users and for search engine spiders. The architecture of your site is the backbone on which the content will rest.
A hierarchy should be created, which should be evident both in the presentation of the site and in the URLs used. Using smart and concise category pages means that no page will be more than a few clicks away from your home page.
Internal links should be used consistently and creatively throughout the site and, of course, each link should be functional. Dead internal links make life extremely difficult for search engine crawlers and greatly reduce the chances of your page being ranked on the first page.
Implementing an XML sitemap gives search engines a detailed overview of your site’s structure.
The technical part is an essential pillar of a successful SEO.
If you do not master this aspect perfectly, the consequences can be dramatic on your visibility on the web and thus impact your ranking.
What does technical SEO refer to?
Technical SEO refers to the improvement of technical elements in order to improve search engine rankings. This includes server connection, responsive design, site speed, security, redirects and site architecture. Focusing on these elements on the page will improve the way search engines can crawl your website to index the content.
What is structured data in SEO?
Structured data is a standardized way of providing information about a page that allows search engines to better understand the page’s content. Using structured data on your website allows for special search results such as carousels, courses, events, FAQs, images and other rich results.
How to take advantage of structured data to improve your ranking?
In order to benefit from rich results in Google Search, websites must comply with the structured data guidelines defined by Google. Structured data must be encoded using one of three supported formats: JSON-LD, Microdata and RDFa. The content of the structured data must be relevant, original, complete and cannot be spam.
How to make a successful technical migration without impacting your SEO?
Site migration occurs when a website undergoes substantial changes that may affect SEO. This normally occurs when a company rebrands, moves from one domain to another, migrates from HTTP to HTTPS or changes platforms (CMS). To reduce the risk of migration, you should always start small, plan, test, monitor traffic, resolve any content issues, manage sitemaps and, most importantly, maintain control of the old domain.
The 3 pillars of the technique
Whether browsing on a desktop or cell phone, users demand fast content.
Nearly half of Internet users abandon a page that takes more than two seconds to load, which shows that the margin for error on your site is minimal.
There are several tools to check the speed of page loading. These tools will help you see how your site compares to the competition.
a safe and secure website
Search engines want to index safe websites.
They appreciate companies that value their customers’ data and information.
Implementing an SSL, a secure socket layer, essentially builds a wall of protection for your users. HTTPS gives your website authority and integrity and means users are more likely to trust you.
Websites targeting users from many different countries must provide multilingual content to their audience.
Optimizing an international website involves many elements of technical SEO. This includes creating a consistent URL structure and using HTML “hreflang” tags to make search engines aware of any possible duplicate content.
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